Mary Fisher s Speech A Whisper Of Aids - 886 Words

Mary Fisher’s speech entitled â€Å"A Whisper of Aids,† is an appeal to the emotional and political moods of the Republican National Conference on August 19, 1992. In this speech she talks about her disease, but unlike most people, who become depressed when they learn about contracting the disease, Mary Fisher stands up and fights for everyone who has AIDS as well as bringing the statics of HIV and AIDS to light. Mary Fisher’s speech can be analyzed from three different standpoints: structure, delivery, and appeal. Mary Fisher uses a topical organizational pattern throughout the speech, and I believe that she used this pattern so she could talk about the main points: ignorance, prejudice, and silence people view HIV/AIDS with, and the need for more of an awareness of the disease. I was able to pick up the main points by listening throughout the entire speech for topics. Mary Fisher’s introduction can be divided into the different parts of the introduction: attention getter can be found in her opening statement as well as revealing the topic, she establishes her credibility in the statement about not wanting to be HIV positive, and finally she previews her body when she says that HIV/AIDS does not care who you are. Much like the introduction the conclusion can be divided into its part as well, and these parts include letting the audience know the ending of the speech is coming, done when she says, â€Å"To all within the sound of my voice,† she ends her speech with a summarization,Show MoreRelatedMary Fisher: the Struggle to Inform1223 Words   |  5 PagesMary Fisher: The Struggle to Inform Demetris Vance ITT Technical Institute (Online Division) â€Å"A life lived in fear, Is a life half lived.† (Slaughter, 2010) AIDS is a worldwide epidemic that has affected and is affecting millions of people. Even though it was not discovered until 1982 many stereotypes have come along with it. Mary Fisher is an AIDS community member and is not afraid to stand up and say so. Defending and helping those with HIV/AIDS and helping them spread the word instead ofRead MoreA Whisper Of Aids, By Mary Fisher1369 Words   |  6 PagesLET MY STORY GROW LOUDER UNTIL AIDS ARE NO MORE: In this paper, I will dispute that in Mary Fisher s A Whisper of AIDS speech, the use of pathos and ethos assists in her demand to end the ignorance, prejudice and silence surrounding HIV/AIDS. I will discuss how she replaces the face of AIDS with her own, allowing the conservative crowd to connect with HIV/AIDS. Fisher approaches the speech as an epidemic speech; heavily relying on ethos and pathos she created compassion and connection to anRead MoreA Whisper Of Aids : A Neo Aristotelian Criticism920 Words   |  4 PagesAdvance Speech A Whisper of AIDS: A Neo-Aristotelian Criticism In this paper, I will dispute that in Mary Fisher s A Whisper of Aids speech, the use of pathos and ethos assists in her demand to end the ignorance, prejudice and silence surrounding HIV/AIDS. I will discuss how she replaces the face of AIDS with her own, allowing the conservative crowd to connect with HIV/AIDS. Moreover, Fisher approaches the speech as an epidemic speech; by heavily relying on ethos and pathos she created compassionRead MoreA Whisper Of Aids, By Mary Fisher1866 Words   |  8 PagesLET MY STORY GROW LOUDER UNTIL AIDS ARE NO MORE: The relevance of A Whisper of AIDS to all generations Mary Fisher tested positive for HIV in 1991. The daughter of Max Fisher, a powerful and wealthy republican, she wasn t what most people pictured when they thought about HIV/AIDS. As such, when Fisher took the stage in 1992 and spoke out against the treatment of her disease at the Republican National Convention. She accepted the task of introducing HIV/AIDS to an audience who had previously beenRead MoreA Whisper Of Aids, By Mary Fisher1774 Words   |  8 Pages Introduction Mary Fisher, an American political activist, author, and artist, has survived a fatal disease, and who lives to support those who suffer the mutual virus known as H.I.V. or Human Immunodeficiency Virus. She spreads awareness of the outbreak through the use of speeches, campaigns, and volunteer opportunities. Her most famous speech, which defined her as a political icon, was titled â€Å"A Whisper of AIDS†. The speech was delivered at the Republican National Convention, on August 19, 1992Read MoreThe Great Dictator s Speech By Charlie Chaplin1182 Words   |  5 PagesIn â€Å"The Great Dictator’s Speech† spoken by Charlie Chaplin, a famous actor in the early 20th century, seems to talk about the evils in the world and how mankind should all unite and make peace with one another without the need for war, death, and petty rivalries. However, the goal of the speaker in this speech actually points towards his desire to gain power, which he will then abuse as it is wr itten in the name,† The Great Dictators Speech.† The main purpose of the speech itself is to inform peopleRead MoreEssay #2 Analysis of A Whisper of AIDS2880 Words   |  12 Pages Analysis of A Whisper of AIDS speech On August 19, 1992, during the Republican National Convention in Houston, Texas, Mary Fisher, a 44 year old HIV positive mother of two kids and a rich Republican, delivered a moving speech to bring awareness to the American public about the stigma and danger of HIV and AIDS in the 90’s. In 1992, millions of Americans were infected, and many of these people were ashamed to publicly speak up for themselves. Fisher knew that in order to change federal policiesRead MoreRhetorical Analysis Of President Kennedy s Inaugural Speech2018 Words   |  9 Pagesdetermining what rhetorical features J.F Kennedy displays in his inaugural speech to convey his message. My primary is to analyse and conclude: †¢ The types of rhetoric J.F Kennedy uses and the main reason behind their use However, I will also look into the following areas: †¢ How the use of certain rhetorical devices changes the tone of the speech. †¢ How often Kennedy uses persuasive techniques during his inaugural speech. †¢ Which persuasive techniques are most often utilised and applied. MethodologyRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul SingaporeRead MoreLibrary Management204752 Words   |  820 PagesCongress Subject Headings: Principles and Application, Fourth Edition Lois Mai Chan Developing Library and Information Center Collections, Fifth Edition G. Edward Evans and Margaret Zarnosky Saponaro Metadata and Its Impact on Libraries Sheila S. Intner, Susan S. Lazinger, and Jean Weihs Organizing Audiovisual and Electronic Resources for Access: A Cataloging Guide, Second Edition Ingrid Hsieh-Yee Introduction to Cataloging and Classification, Tenth Edition Arlene G. Taylor LIbRaRy and InfoRMaTIon

The Rocking-Horse Winner by D.H. Lawrence Essay - 652 Words

The Rocking-Horse Winner by D.H. Lawrence The Rocking-Horse Winner is a complex story that is best understood if one examines it through the 5 Elements of Fiction: setting, character, plot, point of view and theme. This story is about a little boy named Paul who is trying to gain love and affection from his greedy mother. One day he told his mother that he had luck and he knew his mother did not believe him. This compelled him to go out and find luck on his own. He set off on his rocking horse on a journey to find luck. When Paul would come back from his journeys the horse would tell him who the winners of the horse races would be. By this he won money and thought if he gave a large amount to his mother that she could finally be†¦show more content†¦The main character in this story is a little boy named Paul. Paul is a bonny child with dark hair and big close-set blue eyes. Through out the story Paul seeks for love and affection from his greedy mother but never truly finds it. He bends over backwards to find luck ju st to please his unhappy mother. Paul loves to ride on his rocking horse and go off on adventures. His rocking horse would tell him the winner of the horse races and Paul would win thousands of dollars by betting on that horse. The point of view of the story is told by D.H.Lawrence, the author. The story was reliable because Lawrence gives you a sense of what was really happening in that house and the adventures that Paul went on. The moment of choice was when Paul won 10,000 dollars on a horse race and wanted to give 5,000 of it to his mother for his birthday hoping she would get the hint. When she opened the card she acted as if it were just another birthday card with no emotion on her face. That same day, to show how greedy she really was, she went to her lawyers to see if she could get the 5,000 in advance. Paul gave it to her and received to gratitude or love in return. Finally the last element is Theme. Money isn?t everything. Be thankful for what you have before it?s gone forever. A person?s life is more important than material things. Clearly by following the 5 step method of fictional elements it is much easier to understand The Rocking-Horse Winner.Show MoreRelatedThe Rocking Horse Winner by D.H. Lawrence Essay1000 Words   |  4 Pagesmoney and consumerism. Families provide their household’s financial needs, but neglect the emotional aspects. The overpowering need for money takes a toll on families. D.H Lawrence’s short story explores the dynamics of money and its psychological toll. The story’s unhappy family in D.H Lawrence’s short story, â€Å"The Rocking-Horse Winner†, demonstrates the adverse psychological effects that derive from the insatiable desire of money and mindless consumerism. The stories dissatisfied family demonstratesRead More The Rocking Horse Winner by D.H. Lawrence Essay1083 Words   |  5 PagesThe Rocking Horse Winner by D.H. Lawrence Written in 1933, D.H. Lawrences short story The Rocking Horse Winner illustrates the consumptive nature of materialism. Through authors use of characterization, symbolism, and language in The Rocking Horse Winner, Lawrence successfully portrays a greedy and cold hearted mother, Hester, who attempts to fulfill the dissatisfaction in her life using wealth and material comfort. Lawrence uses Hester as an example to convey to the readers that materialismRead MoreConformity in The Rocking-Horse Winner by D.H. Lawrence Essay821 Words   |  4 PagesIn The Rocking-Horse Winner by D.H. Lawrence, the family was unable to see what they really had going for them. Corrupted Conformity Many times, people believe that they must achieve a certain social status within a community due to the need of acceptance, or perhaps, simply the fear of being rejected. Communities normally demonstrate a positive atmosphere. They are supposed to be places where everyone knows and is kind to one another; one where people feel comfortable with each otherRead MoreAnalysis of The Rocking Horse Winner by D.H. Lawrence1723 Words   |  7 PagesJust Keep Rocking Individuals have struggled with ignorance time and time again, and this ignorance can penetrate every aspect of their lives. In the short story by D. H. Lawrence, â€Å"The Rocking-Horse Winnerâ€Å", young Paul has to encounter a series of misfortunate events, due to the fact that his beloved ambitious mother is unworthy of the what she has and each circumstance leads him and his family to great distress. With a burden on his shoulders, he will not stop until he gets what his mother desperatelyRead MoreAn Abrupt and Surprising Ending in The Rocking Horse Winner by D.H. Lawrence753 Words   |  3 PagesThe Rocking Pig (An analysis of Abrupt, Surprising Endings) Life is a sudden gift, that is bestowed upon us in a magnificent way, with people all around us mostly for guidance and help, but with all of these gifts, there are tragedies. Even more sudden they come out of nowhere with enough malice to cause the death of thousands of people a day. This has become a very great trend for authors, the act of sudden disasters that will slap you in the face as you read them. In the story, â€Å"The Rocking-HorseRead More Sacrifice in The Lottery by Shirley Jackson and Rocking Horse Winner by D.H. Lawrence957 Words   |  4 Pagesof view of materialism in the Rocking Horse Winner by D.H. Lawrence is the seen from inside the mind of child in the story, Paul. â€Å"He went off by himself, vaguely, in a childish way, seeking for the clue to â€Å"luck,† Absorbed, taking no heed of other people, he went about with a sort stealth, seeking inwardly for luck. He wanted luck, he wanted it, he wanted it.† (Kennedy Gioia, 2013, pp. 237). By r iding his rocking horse Paul is able to predict the winner of horse races at the track. He uses thisRead More Money, Luck, Love in Rocking-Horse Winner by D.H. Lawrence Essay2471 Words   |  10 PagesMoney, Luck, Love in Rocking-Horse Winner by D.H. Lawrence The Rocking-Horse Winner by D.H. Lawrence is a story, which emphasizes the battered relationship between a mother and her child. The authors work is known for its explorations of human nature and illustrates the nature of materialism. The author employs techniques of the fairy tale to moralize on the value of love and the dangers of the money. D.H. Lawrence presents an upper class family that is destroyed by greed because they alwaysRead MoreSummary Of The Rocking Horse Winner 813 Words   |  4 PagesBP Rocking and LS 1261 1-4 A Shocking Accident and LS 1268 1-4 The Soldier and LS 1275 1-4 Wires and Ls Anthem and LS 1277 1-3 1296-1297 BP Demon Lover and LS 1305 1-4 1306 1-10 1307 Vocab Writing Assignments: Write: Three messages from Rocking Thesis: â€Å"The Rocking-Horse Winner† by D.H. Lawrence, represents three messages. POV #1: Lawrence, wrote â€Å"The Rocking-Horse Winner,† and brought forth the message that greed is a curse. POV #2: â€Å"The Rocking-Horse Winner†, by D.H. LawrenceRead MoreAnalysis Of The Rocking Horse Winner By Shirley Jackson1043 Words   |  5 Pagesâ€Å"The Rocking-Horse Winner† by D.H. Lawrence and â€Å"The Lottery† by Shirley Jackson Michael Jason Flowers Liberty University Outline 1. Introduction a. Thesis Statement: â€Å"The Rocking-Horse Winner† by D.H. Lawrence and â€Å"The Lottery† by Shirley Jackson are both short stories that present a conflict of society against its characters, but conversely depict very distinctive characters that trigger varying levels of sympathy from the readers. 2. Conflicts a. â€Å"The Rocking-Horse Winner† by D.H. Lawrence i.Read MoreThe, By Graham Greene And The Rocking Horse Winner1097 Words   |  5 PagesThe two stories â€Å"The Destructors† by Graham Greene and â€Å"The Rocking Horse Winner† by D.H. Lawrence are being analyzed through literary devices on how they demonstrate the shared theme. Greene and Lawrence both use setting, symbolism, and like-minded characters to demonstrate the theme of the destruction and effects of war are long lasting in the stories â€Å"The Destructors† and â€Å"The Rocking Horse Winner†. Both Graham Greene and D. H. Lawrence set their stories in London, England, after major world wars

Rreate a Dashboard Of Flight Centre Samples †MyAssignmenthelp.com

Question: Discuss about the Rreate a Dashboard Of Flight Centre. Answer: Introduction The purpose of this proposal is to create a dashboard that highlights business threats and/or opportunities and to present the dashboard to the board of the business of Flight Centre. It has seen that prior to design the dashboard, it is necessary to understand the effectiveness of such dashboard, what needs to be added in the dashboard, who will access this dashboard and what procedure needs to be followed. Thus, in this proposal being the consultant of Flight Centre all such important aspects are discussed with support of examples and others point of view. The proposal is mainly designed considering the below mentioned aspects: Audience; Benefits; Data; Challenge; and Methodology; Audience While preparing this dashboard, the consultant of Flight Centre mainly focused on two important stakeholders. The first one is the management of Flight Centre and the second group is investors who want to invest their capital on this organization on the basis of Flight Centres performance over a specific period of time. Being the principal stakeholder of Flight Centre, it is vital to have people from the influenced territories required on any task. They can furnish other stakeholders with suitable answers and input in the matter of how things work or should function within Flight Centres Operation. They are the everyday operational connect to the inevitable client base of the undertaking expectations. The management is mainly responsible for supervising as well as directing the organization's operation and daily set-ups in order to securing enormous, reinforced growth of the organization and thus for its investors (Yoo, et al. 2015). On the other hand, investors are viewed as extensive speculators, who will either increment or abatement their stakes in the organization as indicated by the financial performance of the company (Verbert et al. 2014). In a perfect world, they go about as watchman holy messengers for regular speculators, poring over budgetary reports and influencing administration to change strategies if important (Hagood, Ching and Schaefer, 2016). Certain investors, known as dissident financial specialists, will influence uncontrollably eccentric ventures and divestitures to move to the offer cost and pull in media regard for a specific issue. Benefits It can be said that a business dashboard is a data administration stage that is utilized to track KPIs (Key Performance Indicators), business measurements, and other key information directs pertinent toward an association, specialty unit, or support function(s) (Grover, Pea and Cooper, 2014). Using data visualization, dashboards rearrange complex informational collections to give business and specialized clients with initially attention to current execution so they can act to additionally streamline or take remedial activities (in the event of deviation from preset goals). In the present condition information is wherever sales, advertising, social, paid media, claimed media, IT operations, HR and others. Overseeing and extricating genuine incentive from every one of that information is a key test confronting administrators at all levels in association beginning from an expert at most minimal rung of business chain of command, chiefs and CFOs (Few, 2013). In looking for an approach to simply information readily available, officials (overall business chain of command) regularly get themselves rapidly managing information and data over-burden. Transforming Data into Information (that stakeholders can follow up on!) There is no doubt that information is a standout amongst the most profitable resources claimed by the business. Transforming this information to significant data, in any case, is frequently more troublesome practically speaking (Dowding et al. 2015). A very much planned visual dashboard can educate business officials over the association pecking orders and give on-request access to center business measurements. With single execution of fact manageable on the desktop, multipurpose and advanced shows now everybody within operation team can utilize a dashboard to maintain a superior business! Incorporating and computerizing numerous touch points (radically decreasing information wrangling) Almost every business needs to get bits of knowledge from different specialty units and capacities and thus normally stakeholders have to accumulate information from various touch points. An all-around outlined and keen stage (on which dashboard is based upon) lessens the measure of time and exertion ordering information frequently housed in various organizations (for e.g. xml versus JSON), marking into numerous investigation administrations ( for e.g. Salesforce, Google Analytics and others), and hence helping the stakeholders to reduce their chance and exertion from manual errands of gathering and getting ready (regularly called 'information wrangling') raucous advanced information before it can be investigated for valuable pieces of bits of knowledge (Sharda, Delen and Turban, 2013). Giving close continuous real time visibility (for progressing arrangement and improvement) As the business develops, inter departmental exercises (read legislative issues) tend to increment exponentially. Use of dashboard helps the follower to understand a large set of information conveniently and according their needs. To clarify this lets say, administrators in deals and promoting group may require arrangement over the client procurement process. Recognize negative patterns. Effective administration must comprise of twofold perspectives actuating and invigorating positive patterns, and decreasing an impact of negative ones. Also, the second part appears to be significantly more essential, if not simply urgent. In any case, before pondering positives, administrators ought to take out negative patterns. What's more, that is the thing that dashboards are ideal for. Monitor negative configurations. Once the negative configurations are apparent, limited, and scrutinized, comes the best occasion for remedying them. Thank to present day dashboards, disposing of negative configurations is stimulated as a result of improved capacities for altering essential factors on pattern's course (Raghupathi and Raghupathi, 2014). Enhance the productivity of recently decided. Despite the fact that enhancing the productivity of choosing is the shared objective for all business insight arrangements, each apparatus treat the inquiry in an unexpected way. Dashboards, for example, bolster basic leadership with better data, while "better" means all the more convenient and more precise (Loebbecke and Picot, 2015). Accordingly, "better-educated" choices are being made what effects on organization's execution, clearly. Measure organization's parameters. It is not impossible but difficult to quantify organization's genuine execution or effectiveness. Regardless of the possibility that something looks great all things considered, in purpose of truth it may be commonly more awful, yet the outside side effects still aren't unmistakable. Profound examination let administrators respond on organization's wasteful aspects previously it's past the point where it is possible to transform anything essentially. It's irreplaceable for limiting possible misfortunes and increase requested livelihoods (Kwon, Lee and Shin, 2014). Enhance performed investigation thank to representation capacities. Unadulterated information regularly is insufficient to recognize and follow every one of the abnormalities. What is not obvious in spreadsheets of qualities, may turn out thank to realistic perception of investigation. Despite the fact that it might appear somewhat abnormal or amateurish, it genuinely works, what chiefs confirm ordinarily (Few, 2013). Current dashboards bolster in this way visual showing of investigation concerning organization's execution markers. Data As mentioned in the above section of this proposal, this dashboard will include information beneficial for both management as well as investor. Thus, to prepare this dashboard, the consultant mainly aim to access annual reports of Flight Centre published at the end of each financial year. It has seen that the annual of any organization provides data in overall form and thus understanding such information for informed decision making become comparatively difficult. However, presenting such information though dashboard will diminish such challenges and therefore stakeholder can take decision aptly. In order to prepare this dashboard, the consultant of Flight Centre aims to incorporate information over a period from 2003 to 2016. Over these periods, the performance of the organization can be judged through their revenue, expense level and other associate parameters. In general, the data that will be used in this dashboard are as follows: Revenue: Revenue from the sale of travel services Revenue from the sale of travel as principal Other revenue Expenses: Cost of travel as principal Selling expenses Administration / support expenses Assets: Total current assets Total non-current assets Liabilities: Total current liabilities Total non-current liabilities Challenge At the point when the relationship between poor data quality and poor business execution isn't measured unmistakably, data quality can be misperceived as a specialized action performed for the information, rather than a venture wide activity performed to give information driven answers for business issues. The basic misunderstanding is adopting an information nearsighted strategy to information quality measurements, i.e., making measurements that mirror the nature of the information in disconnection (Sharda, Delen and Turban, 2013). Without seeing how the association is utilizing its information, and how information quality influences business comes about, information can't be known as a corporate resource to present through dashboard. Information is a benefit just if the association can qualify and measure its incentive by interfacing its utilization to business destinations. Each dashboard is based on an arrangement of needs and presumptions about what's critical. Ordinarily those needs are characterized by IT, a plan master, or an expert who conveys dashboards and doesn't know the organization that well. Some of the time, the needs may even be the default estimations gave by the dashboard programming. In a large number of these cases, organizations wind up with official-looking perspectives into information that doesn't line up with business priorities. It ought to abandon saying that all components of a dashboard ought to be applicable and critical. On the off chance that the decision of what data to exhibit in a dashboard is made without the contribution of those nearest to the business setting whether through default programming settings or what one individual building the dashboard happens to believe is critical it is profoundly improbable that the dashboard will be maximally helpful (Loebbecke and Picot, 2015). Time and again, one can consider investigation speaking to some kind of fair and impartial truth. Here, they compare "experimental" and "quantitative" with "objective." This perilous conviction drives supervisors to track and even follow up on measurements just on the grounds that they show up on a dashboard. Maybe the most serious risk in utilizing dashboards for basic leadership is in misattributing causality when contrasting components on the dashboard. Examinations are a dashboard's bread and margarine, for example, indicating deals by locale, budgetary execution by month, client request by channel, et cetera. It's dreadfully simple and tragically regular for administrators to decipher the groupings in a dashboard as causative when they may not be (Hagood et al. 2016). Before dashboards, noting the topic of whether the overhaul was viable would have required an information wise individual, most likely somebody prepared in measurements. This individual more likely than not would have asked, "What else, other than the redesign, may be in charge of the expansion in mischances?" The supervisor's error would have been maintained a strategic distance from effortlessly. In any case, when supervisors depend just on information dashboards, with the expectation and desire that these visual instruments will encourage basic leadership, genuine inadequacies rise. Without the subtlety and setting that dashboards don't uncover, chiefs can reach some wrong conclusions (Verbert et al. 2014). Methodology In order to prepare this dashboard, the consultant will use tableau software. According to the business intelligence life cycle, the first step is to project planning. Here, the dashboard is intended to design for visualizing information available on annual report of Flight Centre so that stakeholder can take informed decision. The second phase of business intelligence lifecycle is business requirement definition. It is obvious that the annual report is a great source of information through which organization published their overall all performance over a specific financial period. However, such information is complicated enough for the investor as well as management to comprehend at a go. In this context, visualizing such data with the help of dashboard enables them to access all information simultaneously and thus the decision making will be more effective. Here, the consultant has aimed to prepare two dashboards, one is profit and loss dashboard, which will explore the organizatio ns operational trend and other one is balance sheet, which will explore position of the organization. References Dowding, D., Randell, R., Gardner, P., Fitzpatrick, G., Dykes, P., Favela, J., Hamer, S., Whitewood-Moores, Z., Hardiker, N., Borycki, E. and Currie, L., 2015. Dashboards for improving patient care: review of the literature.International journal of medical informatics,84(2), pp.87-100. Few, S., 2013.Information Dashboard Design: Displaying data for at-a-glance monitoring. Analytics Press. Grover, S., Pea, R. and Cooper, S., 2014, March. Promoting active learning leveraging dashboards for curriculum assessment in an OpenEdX introductory CS course for middle school. InProceedings of the first ACM conference on Learning@ scale conference(pp. 205-206). ACM. Hagood, D., Ching, C.C. and Schaefer, S., 2016, April. Integrating physical activity data in videogames with user-centered dashboards. InProceedings of the Sixth International Conference on Learning Analytics Knowledge(pp. 530-531). ACM. Kwon, O., Lee, N. and Shin, B., 2014. Data quality management, data usage experience and acquisition intention of big data analytics.International Journal of Information Management,34(3), pp.387-394. Loebbecke, C. and Picot, A., 2015. Reflections on societal and business model transformation arising from digitization and big data analytics: A research agenda.The Journal of Strategic Information Systems,24(3), pp.149-157. Raghupathi, W. and Raghupathi, V., 2014. Big data analytics in healthcare: promise and potential.Health Information Science and Systems,2(1), p.3. Sharda, R., Delen, D. and Turban, E., 2013.Business Intelligence: A managerial perspective on analytics. Prentice Hall Press. Verbert, K., Govaerts, S., Duval, E., Santos, J.L., Van Assche, F., Parra, G. and Klerkx, J., 2014. Learning dashboards: an overview and future research opportunities.Personal and Ubiquitous Computing,18(6), pp.1499-1514. Yoo, Y., Lee, H., Jo, I.H. and Park, Y., 2015. Educational dashboards for smart learning: Review of case studies. InEmerging Issues in Smart Learning(pp. 145-155). Springer Berlin Heidelberg.

Marketing mix free essay sample

The marketing mix for a product is a major factor in influencing whether a business can sell it profitably. The marketing mix is made up of seven interrelated decisions ? the 7Ps. The four key ones are product, price, promotion (including advertising and packaging) and place (where and how a product will be sold to consumers). The other 3Ps largely relate to marketing services – people, process and physical evidence. Consumers require the right product. This might be an existing product, an adaptation of an existing product or a newly developed one. The right price is important too. If set too low, then consumers may lose confidence in the product’s quality; if too high, then many will be unable to afford it. Promotion must be effective – telling consumers about the product’s availability and convincing them that ‘your brand’ is the one to choose. Packaging is often used to reinforce this image. We will write a custom essay sample on Marketing mix or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Place refers to how the product is distributed to the consumer. If it is not available at the right time in the right place, then even the best product in the world will not be bought in the quantities expected. Selling services successfully requires people who can interact positively with customers and create the correct impression to encourage them to return. This is particularly relevant in the hotel and restaurant industry. The processes that a business has in place to satisfy customers’ wants reliably and consistently form an important part of marketing services. For example, banks replacing an out-of-date debit card without the customer having to ask for one. Physical evidence means allowing customers to see for themselves the quality of the service being provided. This will reduce the element of risk in buying a service as opposed to a tangible product. For example, a clean and well-presented reception area in a hotel would raise appropriate expectations in the mind of the customer. Not all of the 7Ps have the same degree of significance in every case. It is vital that these elements fit together into a coherent and integrated plan. An appropriate marketing mix will ensure that these marketing decisions are interrelated. They must be carefully coordinated to make sure that customers are not confused by conflicting messages being given about the good or service being sold. These are all examples of poorly integrated marketing decisions. The marketing strategies – shown in bold – lack integration with the rest of the marketing mix and are therefore inappropriate. If the messages consumers receive about a product are confused or lacking in focus, they may fail to recognize the true identity or ‘personality’ of the product. Consumers are likely to reject products where the marketing mix has not communicated a clear and unambiguous message, resulting in fewer long term sales. Marketing Mix free essay sample As the most popular electronics company among consumers in the world, Samsung owns a good reputation. Moreover, Samsung occupies more than 20% of total export in South Korea (Samsungish, 2010). Currently, the innovation and high quality of Samsung’s products are recognized by the whole world (SAMSUNG, 2010a). 1. 2 Theory 1. 2. 1 Market Segmentation Market segmentation means that businesses divide their markets into a few sections with similar features, so that they can target different groups of consumers and produce merchandise or service for them. Market segmentation is classified into four methods which are geography, demography, psychology and behaviors (Hall et al, 2008). Marketing mix Marketing mix is defined as â€Å"those elements of a firm’s marketing strategy which are designed to meet the needs of its customers†. There are four factors which are called 4Ps, and they are product, price, promotion, and place (Hall et al, 2008:75). Aims The objective of this report is to analyze the differences of the market segmentation and marketing mix of LG and SAMSUNG. We will write a custom essay sample on Marketing Mix or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Findings LG LG, a well-known brand around the world, is to sell TVs to rural areas in China (Articlesbase, 2010). Home appliances such as TVs, washing machines, and refrigerators are LG electronics’ major products (LG Electronics, 2010). In addition, LG is adept in using advertisements to attract shoppers (Pakistan amp; Gulf Economist, 2005). SAMSUNG Similarly, Samsung sells its products in the world. It not only sells to cities but also rural areas. In order to privilege consumers, Samsung holds promotional events to attract shoppers. However, Samsung has some products which LG does not produce, such as PC peripherals, print solutions, and memory cards (SAMSUNG, 2010b). Discussion Market segmentation LG An obvious way of segmenting market is geography. LG Electronics sells its merchandise spread all over the world, especially well-known countries, for example, LG digital television in China. Yucheng Zheng (2010), the CEO of LG Electronics (China) Co. , Ltd. , reported that LG launched a project to promote digital television in rural area in China. LG targets at the rural market and provides digital TVs and home applicants for rural consumers. The emphasis of rural segment is â€Å"price competitiveness†. LG is going to reduce the price of its products so that it can develop well (Articlesbase, 2010). SAMSUNG Samsung focuses on rural area as well, for example, the Samsung color TV in rural area and urban area of China. This segment involves â€Å"mass market, low- and medium-end units to rural customers or high-end products to urban customers† (EssayForStudent, n. d). To deal with an extensive product line, a mass market capacitates Samsung to satisfy consumer needs. Because Samsung enters China market late, it faces challenges to be succeeded in mass market. Furthermore, the rural market, which is approximately 80% of the whole market, is aimed by Samsung via the â€Å"low-end units†. However, because of the previous businesses of â€Å"low-cost, low-end color TVs†, Samsung had to exploit a new â€Å"high-end TVs† in urban market. With the remarkable improvement of peoples living standard, the quantity of high-end TVs in urban market in China is increasing though the segment is not big (EssayForStudent, n. d). Marketing Mix LG Product LG pays attention to upper and upper middle classes and provides products for those consumers. High quality and good service of LG products are so progressive that products are output to developed countries (Pakistan amp; Gulf Economist, 2005). LG Electronics (2010) in China shows that the products include TV audio video, mobile phones, home appliances, IT products, and air conditioning (LG Electronics, 2010). Price The pricing strategy of LG is â€Å"cost plus fixed mark up†. Following the pricing policy, LG’s formula is â€Å"import cost + reasonable gross profit†. The formula is used to cover the market cost and make profits in any market including China (Pakistan amp; Gulf Economist, 2005). An LG’s cell phone called Lollipop cost RMB 2,000 in 2009, when it first appeared in China. Promotion One effective way of promotion is advertisement. As a famous brand, LG advertises its products to get promoted (Pakistan amp; Gulf Economist, 2005). LG is accustomed to inviting famous stars to advertise its merchandise. For instance, Kim Tae-Hee, a famous actress, advertised for LG mobile phone and camera. Her advertisements attract young shoppers in China to buy relative merchandise. Place LG’s merchandise is sold throughout the world, especially developed regions. There are numbers of LG retailers in big cities including Guangzhou, Shanghai and Beijing. In addition, LG sells its products in home appliance interlink retail enterprises such as Suning and Gome in China. SAMSUNG Product As same as LG, Samsung also provides mobile devices, TV audio video and home appliances for Chinese shoppers. However, there are some products that LG lacks, such as camera camcorder, PC peripherals, print solutions, and memory cards (SAMSUNG, 2010b). Moreover, â€Å"focusing on the future of wireless communications, Samsung launched futuristic products such as the mobile hone watch, the PDA-phone, the digital camera cum mobile phone, the MP3 mobile phone and its latest model of 3G mobile phone† (123HelpMe, 2010). Price The price of Samsung products is similar with LG. For example, Samsung F480 Mobile Phone, which has â€Å"223 MB Memory, 5 Mega-Pixel Camera with 4 X Digital Zoom†, cost RMB 993-RMB 2,325. Another example, â€Å"Samsung UA40C7000 40 3 D LED TV, which is 40 Screen, Full HD, High Definition, Widescreen, HDMI, Internet, and 1920 x 1080 pixels†, cost RMB 9,320- RMB 15,656 (MyShopping, n. d. ). Promotion Samsung constantly holds sales promotional events. For example, recently, there is an event called â€Å"Samsung Smart TV Promotion† in HongKong. Customers can get a â€Å"FREE Samsung 1TB external Hard Drive and 3D Starter Gift Pack upon purchasing eligible model of 3D LEDTV and 3D LCD TV† from 16th October to 30th November (SAMSUNG, 2010c). The promotion is able to help Samsung expand its sales. Place Samsung sells its products by retailers and home appliance interlinks retail enterprises Suning and Gome as well as LG. Nevertheless, Samsung not only sells products in cities, but also in countryside. Samsung in China took part in a policy named â€Å"home appliances to rural areas† in 2009. This policy was to add profits to the masses that lived in rural areas. Samsung was one of the companies that help rural people improve their living standard. Conclusion In short, the report involves the background of the two competitive companies, theory of market segmentation and marketing mix and comparison between the two companies. Via discussing market segmentation and marketing mix of LG and Samsung, the superiorities of the two companies are obvious to be found. The general strength of Samsung is better than LG, so LG has to be enhanced. Recommendation According to the analyses above, LG is recommended to improve its promotional events so that there will be more consumers to purchase its merchandise. Furthermore, LG is supposed to expand the range of its products to different fields. However, Samsung should classify its segmentation more clearly. As a result, if the two companies reduce the price, the demand of their electronic products will increase. Read more: http://www. ukessays. com/essays/marketing/marketing-mix-of-lg-and-samsung-marketing-essay. php#ixzz2OTcQ9YYp Marketing Mix free essay sample The purpose of this paper is to describe the elements of the marketing mix which is product, place, price and promotion. In addition, selecting the organization whom I work for which is DirecTv and describe how each one of the four elements of the marketing mix impacts the development of DirecTv’s marketing strategy and tactics. This paper will also be describing how each element is implemented. The concept or term of â€Å"marketing mix† became popular after Neil H. Borden published his article in 1964, The Concept of the Market Mix. He later began teaching this term in the late 1940’s. The ingredients in Borden’s marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. Not long after E. Jerome McCarthy grouped these ingredients into four categories that today are known as the four P’s of Marketing. We will write a custom essay sample on Marketing Mix or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These marketing decisions generally fall into the following four categories. The first P is product and this term refers to tangible, physical product as well as services. Some examples of the product decisions to be made are brand name, functionality, styling, quality, packaging, and so forth. The second P is Price which includes pricing strategy, suggested retail price, volume discounts wholesale pricing, cash and early payment discounts, seasonal pricing, and so forth. The third P is Place or distribution which is about getting the products to the customer. Some examples include distribution channels, market coverage, specific channel members, inventory management, warehousing, distribution centers, order processing, and so forth. The fourth P is Promotion which represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Some examples are promotional strategy, advertising, sales promotions, public relations publicity, marketing communication budget and so forth (NetMBA, 2008). TiVo is a brand of digital video recorder that offers numerous functions far advanced than the regular VCR or DVD player. The TiVo recorder has the ability to pause and replay live TV as well as an array of flexible ecording services that is personalized for the consumers. The adoption of TiVo when it was first released was facilitated by the belief that consumers who owned a TiVo black box and subscribed to the TiVo service can take control of what programs to watch and when to watch them. The device attracted consumers who were tired of missing their favorite shows because they were too busy to watch them. TiVo also ena bled people to fast-forward over irreverent advertising. TV watchers can â€Å"pause† a live show to conveniently handle interruptions too. As shown above, the services that TiVo provides allow the consumer to be in control and makes TV viewing â€Å"a lot more enjoyable. † (Global Advertising Strategies, 2008) Television satellite provider DirecTV and TiVo have extended their current non-exclusive partnership to include the development of a new, high definition DirecTV digital video recorder (DVR). The two companies also extended their mutual intellectual property agreements. Financial terms were not disclosed. The deal is expected to bring TiVos broadband and search capabilities to a wider audience. DirectTV currently has more than 17 million subscribers, while, as of July, TiVo had 3. 8 million. In 2005, DirecTV said it would stop marketing TiVo and instead offer a DVR made by NDS, a division of News Corp. With the launch of High Definition, HD receivers along with the DVR features DirecTv are booming with orders for high definition. The packaging of these receivers for DirecTv started in black and the products were made from different companies like RCA, Phillips, Sony, Hughes and so forth. Since the taking of name of DirecTv, the product has since changed now the LEDs illuminate in blue a flashy pizzazz to the product. The casing went from a flat black to silver and back to a glossy black which gives it a bling-bling look you can’t resist. Striving for continuing growth in the US, DIRECTV has been targeting various ethnic communities in the US by expanding its programming lineup over the years. After the success of the initial offering of several Spanish-language channels, the company developed and implemented its WorldDirectc program to provide high-quality, in-language programming to various ethnicities in the United States. By the end of 2005, the company was able to offer its viewers Spanish, South Asian, Marketing Mix free essay sample Coffee is not just selling products, but it is a label. It is a label and a brand that consumers believe in. Starbucks decided to be personal with their customers. Understanding the consumers thoughts became a main goal for the marketing team. The marketing team understands that people want to belong and people want to feel they are being or doing something better than the quote on quote â€Å"others†. To relay these feelings to the customers Starbuck’s Coffee base the appeal on the environment that it provides for the customer. Starbuck’s Coffee expects customers to arrive at a given store, relax at a table, talk, read, listen to music, study and drink coffee. Starbucks also prides it’s self on diversity. Jim Donald, President and CEO of the Starbucks Corporation states, â€Å"When we embrace diversity, we succeed† (www. starbucks. com). Creating The Environment To create this type of environment Starbuck’s Coffee marketing team has placed conversation topics on the sides of each cup to spice up any meeting that one may have. We will write a custom essay sample on Marketing Mix or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Starbuck’s Coffee also allows all customers to have access to the internet which always can prolong a stay. Starbuck’s Coffee guarantee’s the average customer that is visiting a store; quick service with the surety to leave with the strong smell of a coffee house. They are so committed to having their stores feel and smell like a coffee house that they even prohibit their employees from wearing perfume and cologne because it takes away the aroma of the coffee. In addition, Starbuck’s Coffee makes sure that they are environmentally friendly so that it also adds to their image that they are promoting. Kembell, 2002). PLACE Typically their stores are in high traffic locations where people will just encounter the store without having to search. Starbucks is placed in high-visibility locations. These locations are geared with the average building size of 1,500 square feet. This includes office building, shopping malls, grocery stores, and retail centers. These are the type of area’s people love to be in and Starbucks location is an added topping for both retailers and customer’s alike. Starbucks has built relationships and formed agreements with several companies who they see have additional avenues to meeting customers. These companies include but are not limited to Kraft Foods Inc, PepsiCo Inc, and Dreyers Grand Ice Cream. These agreements were made to reach more Starbuck’s Coffee consumers where ever they are. Distribution Starbucks does not limit the company to a physical location. Starbucks distributes there products via mail orders and online web-sites. Both of these avenues are used for the convenience of its customers. Again independent of the customers, anywhere any place when needed Starbucks is ready and available. Promotion Starbuck uses non-traditional forms of advertising. They use local print ads and imagery in movies to advertise. It is all about the label. It is the women on the cup says more than words. You see the label, and you sense the coffee. Price The products/label of Starbucks Coffee has been marketed so well that price is not a matter. People who come to Starbuck’s Coffee are buying the experience. The experience in many ways is priceless. The effects The marketing strategy for products that the marketing team used was branding the full experience. With the use of custom coffee beans, CD’s, coffee cups, signature chocolate, and an out of this world eco-friendly lay out; Starbucks has maintained a brand consumers believe in. The marketing strategy for place that the marketing team used was connecting with other companies to partner up and build relationships and formed agreements with several companies who they see have additional avenues to meeting customers.

Left or Right Brain essays

Left or Right Brain essays A creative person is a person that can process information that is available to everyone. A writer needs words, a musician needs notes, an artist needs visual perceptions, and they all need some knowledge of different techniques of their abilities. Creative people see possibilities for transforming plain data into new creations, beyond the raw material. The human brain looks like the two halves of a walnut. Both halves appear similar, two rounded halves connected at the center. These two halves are called the left and right hemispheres. The nervous system is connected to the brain in a cross-over fashion. The left hemisphere controls the right half of the body, and right hemisphere controls the left side of the body. If you suffer a stroke or brain damage on the left half of your brain the right half of your body would be most affected. Because of the crossing over of the nervous system the left hand is connected to the right brain and the right hand is connected to the left brain. In the brains of animals, the cerebral hemispheres are basically alike in function. The hemispheres, however, develop asymmetrically in functionality. The most noticeable effect is handedness. For the past one-hundred fifty years or so, scientists have known that language and language related functions come mainly from the left hemisphere on most people, approximately ninety-eight percent of right-handers and about sixty-six to sixty-seven percent of left-handers. The knowledge that the left half of the brain controls language came from observations of people that suffered brain injuries. For example, an injury on the left side of the brain would probably cause a loss of speech than an injury of equal damage to the right side of the brain. The left side of the brain is thought to be the dominant hemisphere by nineteenth century scientist because language is so closely related to thin ...

The Female Entrepreneurship in Comparison to Its Male Counterparts in Essay

The Female Entrepreneurship in Comparison to Its Male Counterparts in UK - Essay Example The involvement of women in entrepreneurship is crucial for the growth of every nation's economy. In the UK, women gained the right to vote only in 1918 (Peele, 2004 p251). This shows that women were marginalized in the past and were prevented from taking a full and active part of the economy. However, ninety years after women gained the right to vote in Britain, the lot of women has increased significantly. In the 1970s, women became more proactive in matters relating to entrepreneurship. This paper examines the trends in the increase in the numbers of women involved in entrepreneurship in the UK since the 1970s. It identifies the core concepts of and theories of female entrepreneurship in relationship to changes in trends and improvement the bridging of gaps between UK female entrepreneurs and their male counterparts. It also evaluates the elements of female entrepreneurship in Britain in relation to female entrepreneurship in other nations around the world. Theories of Female Entr epreneurship Female entrepreneurship is a combination of structured and chaotic methods which lead to women establishing and running businesses (Ho Chu, 2004 p111). This means that there are two main ways that female entrepreneurship comes up. In the first route, female entrepreneurship is a conscious effort made by females to set up businesses by learning the art and science of entrepreneurship. This way, there are structured methods and means that enable women to set up businesses. On the other hand, Casson et al (2008) identify that most women find themselves in entrepreneurial positions by circumstances which lead them to take up business ownership positions around the world. Thus, in this context, female entrepreneurship is simply seen as a phenomenon whereby women establish or gain ownership of businesses in a given nation. This conception, therefore, views the process through which females get to rise to this level. Another view put forward by Carter (2005 p11) is that female entrepreneurship can best be evaluated and understood if it is viewed in direct contrast to male entrepreneurship. In this vein, Carter begins her thesis by stating that entrepreneurship has been traditionally viewed as a man's thing. As such, the involvement of females is a study that is meant to bridge the gap that has been created by the stereotypes that have existed in society for generations. Whereas the first view examines the procedure through which a woman acquires the position of entrepreneurship, the second view tries to view the whole concept of female entrepreneurship as a method of reducing the injustices of the male-dominated society. Thus, the second view diagnoses the reasons why women are not often seen in business ownership roles and try to find ways of addressing the issue. This has been seen as a feminist position because it adopts a conflicting position to the status quo and demands some degree of recognition of women through positive discriminatory measures wh ere necessary (Greer & Greene, 2004). Either way, the fundamental view of female entrepreneurship is to identify the characteristics, training and innovation systems that are necessary to keep females in business ownership roles (Ho Chu, 2004). It involves amongst other things, the motivation, expertise, and expectations that female entrepreneurship adds up to society (Carter & William, 2003).

Contemporary auditing and risk management Essay

Contemporary auditing and risk management - Essay Example In the event that our application is not complied with, we ought to cease to act as auditor to your company or to support the company in any revenue or tax matter. We must convey a copy of our resignation to an applicable office of the Revenue Commissioners within 14 days. We ought to report material pertinent offences to the administrator of the company in writing, in a period 6 months. Our costs or fees are calculated on the basis of the period spent on your matters by our staff and partners, and on the levels of expertize and obligation involved and expenses incurred and VAT. We shall not reveal, to potential competitors or third party, confidential information attained in during our professional duty without your permission unless a legal right to disclose. Under the law of our institution, we obliged to avail all documents available for scrutiny in the course of a general practice review. Where the engagement is dismissed the constitutional provisions governing dismissal or term ination of auditors in accordance to the Companies Act, shall apply. When we as auditors cease to continue in office, we have an obligation to notify UK Auditing and Accounting Supervisory Consultant within one month after the date of cessation. Once this letter has been approved, it will remain operative, from one audit employment to another, till it is replaced. We shall be thankful if you could sanction in writing your pact to the terms of our engagement letter, by appending your signature and returning copy of this letter, or inform us if they are not in accordance with your comprehension of our terms of appointment. Yours faithfully, _______________________ Loughran and Shrives Chartered Accountants We approve to the terms of this letter. ______________________________________ Signed for and on behalf of Land Securities Group Plc. Ethical Issues for New Clients Leaflet Study Title: Ethical Issues for New Clients Leaflet Firm: Loughran and Shrives Chartered Accountants Client: L and Securities Group Plc Ethical auditing is a procedure which examines the internal and external reliability of a company's values base. The key ideas are that it must be value-linked, and that it integrates a stakeholder method. Its purposes are two-fold: It is envisioned for transparency and accountability towards stakeholders and it is anticipated for internal regulation, to meet the moral objectives of the company. The importance of the moral audit is that it empowers the company to evaluate itself through a diversity of lenses: it incarcerations the company's ethical profile. Compliance with moral requirements involves: independence of a company with ethical standards supporting all stakeholders. Integrity of all the undertakings; where confidentiality, transparency, and accountability upheld. Objectivity and Professional Competence are added values. Our firm has been tested for the above ethical issues and proven fit of all. If you need any additional information now or at an y moment in the future, please contact: Name: Address: Phone No: Internal Control and Risk Management Letter The findings of the Cadbury Board provided an outline for corporate control which has become the foundation for the